ROI Marketing audit

·         Ensure marketing spend is accountable & optimized by ROI ranking (Revenue, Margin, Leads) 

·         Evaluating your current KPI’s (Revenue, Traffic, Calls, New customer generation, Brand tracker metrics). How timely and effective is your critical data, and how quickly can you respond to it

Digital Marketing (Traffic & Site Optimization)

·         Evaluating your online spend mix and activities, along with the level of offline integration.

·         Site metrics evaluation, are all traffic & sales attributed back to an activity

·          Site experience & conversion to sales

o    Landing pages – are these aligned with search criteria or customer need?

o    Building engagement – Incenting  prospects to join your email program

Direct Response Tune-Up

·         Promotional and merchandising tactics -how strong and variable is your call to action

·         Reviewing DM for frequency, reach and performance. How well does offline activity either compliment or lead to online?

·         Contingency planning – do you have a set of tactics to get into market quickly when required?

Creative Problem Solving

I have dealt with a multitude of marketing challenges, but to name a few more areas of support:

·         Pricing & elasticity models, especially for price competitive categories

·         Merchandising: right message with the right media

·         Strategic planning: pressure testing your forecasting and planning process.  Accelerate planning process & timelines

·         Partnerships: leverage existing ones for more support plus uncover new funding sources

·         Reducing DM lead times

·         Leveraging WW Marketing assets, shifting to global or regional marketing

Summary

There is always room for improvement, and I am certain that with my proven track record that I can assist with your current challenges. I can break you out of your current performance and create that new trajectory for your Marketing programs.

So with a free one hour consultation, we can evaluate where to focus to add the most value to your organization given your current approach and greatest challenges. I will also provide a few tips and tactics regardless of whether you move forward with a further engagement. 

Call in the next 2 days and receive your free SEM assessment (call to action humor) 

Every engagement will be different, based on the gap between current and desired state, but I will break this down into stages to ensure you get some quick hits to improve performance now, along with establishing longer term Marketing ROI approach & competitive advantage in your DR marketing.

DR Marketing Tune-Up (Phase 1)

Evaluation & Recommendations

Output:  Tactics to improve performance, spend rebalancing recommendation, and draft format for a marketing dashboard and KPI’s

Time: 2-3 day review on total spend & media plans, KPI’s / deliverables

ROI Marketing Implementation (Phase 2)

Implementation

                Output: Implementation of new marketing metrics, integrated into the planning and forecasting process, plus building a marketing dashboard to improve visibility & reaction time

                Time: Dependant on capabilities gap, estimated after Phase I

Further Optimization  

Post implementation analysis

(3-6 months post implementation)

                Reviewing results, further tweaking contact strategy and tactics