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David Gair & Associates, Direct Response & Digital Marketing Services
"For truly results driven marketing"
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Promotional and merchandising tactics: how strong and variable is your call to action?
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DM: Reviewing Contact strategy for frequency, reach and performance.
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How well does offline activity either compliment or lead to online?
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Measure - are you seeing the big picture, are all results linked back to activities?
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Right message, right time, right medium?
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Contingency planning - do you have a set of tactics to get into market quickly when required?
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