· I have dealt with a multitude of marketing challenges, but to name a few more areas of support:
· Pricing & elasticity models, especially for price competitive categories.
· Merchandising: right message with the right media.
· Strategic planning: pressure testing your forecasting and planning process. Accelerate planning process & timelines.
· Partnerships: leverage existing ones for more support plus uncover new funding sources.
· Reducing DM lead times.
· Leveraging WW Marketing assets, shifting to global or regional marketing.