Given worsening conditions and an uncertain future, you are likely making some tough decisions with declining spend, people and resources, yet you are still expected to drive the business. Letus help you, by advising how to rebalance resources, better measure marketing effectiveness and ultimately drive sales NOW, with a focus on 2009, current Qtr, this month and even day by day.

Dell has been a leader in direct response marketing for over 20 years and a pioneer in digital marketing. Now you can benefit from this experience through me, having led these initiatives for Dell Canada and more recently for Dell Europe. For Dell, marketing is always accountable, through measurable leads (calls, clicks) that ultimately drive Sales and Margin $’s. The marketing focus is not on branding, awareness, or recall, but Marketing is about finding & targeting those people about to make a purchase, and driving these prospects through to sale (hint: they are online).

Wewill provide an assessment of your current working spend mix (media, DM, etc.), your metrics, acquisition strategies and insights into your site experience. Thenprovide you with actionable recommendations that should drive an immediate increase in site traffic, sales, and marketing efficiency (Net marcom spend as % of Revenue). Last year, I drove a reduction in Net marcom spend for Dell’s European SME segment by over $5 million, while still growing market share for the first time in years. I am certain I can achieve strong results for you as well.